With their shared linguistic origins in northern India, Hindustani and Urdu are spoken by more people in the world than Arab, English, French or Spanish – this despite invaders and colonialists taking their language out of their boundaries and spreading it, even with modern, invincible television networks.
The numbers of Urdu language speakers and lovers are growing and not entirely because of any population boom, but because of the appeal of the language and the mesmerising literary history it encompasses.
The Urdu language is part of the Indian nation. It signifies Persian meld with Hindi and sounds sweet to the ears, just like the anecdotal spoon of sugar added to a cup brimming with milk to sweeten it. Urdu is also part of our national treasures, what with royalty bestowing its practitioners with privileges and leading to sparkling literature.
That literature is still growing and at DD Urdu, where Doordarshan brings together the literature of the past and the art of its present-day practitioners in audio-visuals, giving an eloquent display of the rich cultural history of India.
DD Urdu was launched on August 15, 2006 as Doordarshan’s Urdu Channel. Conceived as a heritage channel to catalyse the preservation and promotion of the great cultural heritage and literary aspect of this rich language. DD Urdu has segments on entertainment and enrichment for cultural and information.
When the channel was launched, it was envisaged that with the combined force of globalization and television, DD Urdu would aid reaching the Urdu language and its literary and cultural legacy to every nook and corner of the world.
Urdu is a pan Indian language. Urdu slogans motivated and inspired India’s struggle for freedom and Independent India has seen how the language promoted the concept of unity in diversity. Urdu’s rich literature and cultural tradition date back to several centuries. Different genres of Urdu, including poetry, satire and Sufi literature have left their indelible mark on the literary and cultural history of India. The language’s popularity increased over the decades, particularly with the birth of cinema and broadcasting in India.
Realising that Urdu is a symbol of the rich, cultural and literary mosaic of our country, DD Urdu works to strengthen the civilizational foundations of the country and promote unity.
The language Channel, as it exists today, is on air around-the-clock, encapsulating heritage, culture, literature, information, education and societal issues specific to its viewers, re-popularising the idiom, its syntax and a lingual behaviour purported to have gone into oblivion.
The broadcasting availability of DD Urdu is in India and parts of Asia, China and also the Gulf Countries. The theme dominating the transmission relates to modernizing educational and social out-look of its audience, document and show a comparative study of societies in the South-Asian neighbourhood, underling India’s democratic social structures. Besides conserving literary and cultural traditions identified with Urdu and its portrayal as one of the modern Indian languages, this channel from Doordarshan also contributes to demystifying and popularising science, technology and IT.